Nike, Under Armour & adidas Passing on Lonzo Ball
Darren Rovell of ESPN just broke the news that Nike, Under Armour and adidas are passing on Lonzo Ball because his father Lavar insisted on them licensing Big Baller Brand.
Lavar confirmed with ESPN that all three brands informed him that were passing on an endorsement deal with Lonzo.
Ball was clear with each brand that he wasn’t looking for an endorsement deal, but he’s seeking out a co-branding partnership.
In his meetings with the three, LaVar insisted that the company license his upstart Big Baller Brand from him. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.
“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”
Last week, Nike consultant George Raveling, at SportsBusinessJournal’s World Congress of Sports called LaVar “the worst thing to happen to basketball in the last hundred years.”
The way LaVar sees it, Raveling’s comment is indicative of what business people who have long been in business say when the way of doing things is changed.
“Just imagine how rich Tiger (Woods), Kobe (Bryant), Serena (Williams), (Michael) Jordan and LeBron (James) would have been if they dared to do their own thing,” LaVar said. “No one owned their own brand before they turned pro. We do and I have three sons so it’s that much more valuable.”
This is very interesting but not surprising. Only time will tell the future for Big Baller Brand.
You can read the article in its entirety by clicking here.
What’s your thoughts?