Rapper Future Just Signed a Deal with Reebok
Let it be known, Future just signed a Reebok deal. After being a free agent and working with the likes of Nike Sportswear, adidas and more, the Atlanta based Rapper joined Kendrick Lamar and the Bok Boyz.
Sole Collector reports the deal is similar to K Dots as Future will begin to drive energy to silhouettes such as the Instapump Fury as early as July 20th.
Bringing Future aboard is another step forward for Reebok Classic, which has enjoyed a strong year behind a similar partnership with Kendrick Lamar and the 20th Anniversary celebration of Allen Iverson's Question sneaker. Fans can expect to see the brand's presence during each stop of Future's highly anticipated Summer Sixteen Tour starting July 20.
"Future exudes the type of fearlessness and authenticity that Reebok Classic stands for," said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. "This partnership not only continues our brand's longstanding legacy of working with the world's best hip hop artists, but also solidifies Reebok Classic's commitment to never back down from pushing boundaries. I've had a preview of what’s to come from Future and Reebok and I can't wait for everyone to see!"
Commenting on the partnership Future said, “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
Hopefully this means we'll get a DS2 collaboration because that album is a classic! Salute to Future for locking in the deal. We'll keep you posted on the happenings of this partnership throughout the year.