Remembering Cheech & Chong Nike SB Dunk


Remembering Cheech & Chong Nike SB Dunk…

It’s April 20th so let’s go down memory lane.

Don’t get it twisted, everyday is 4/20 for real smokers, but today is the worldwide holiday. But how much do you know about 4/20? I always thought it was solely about April 20th.

I reached out to Leah Maurer of The Weed Blog for more insight on this holiday. I learned a lot and I’m sure you will too. Here’s what she had to say:

“While some people think the term 420 originated from a police code, the association of 420 and weed originated in the 1970s with group of San Rafael High School friends known as the Waldos (because their chosen hang-out spot was a wall outside the school) who used the term in connection with a fall 1971 plan to search for an abandoned cannabis crop that they had learned about in a nearby forest.

They designated the Louis Pasteur statue on the grounds of San Rafael High School as their meeting place, and 4:20 p.m. as their meeting time. The group referred to this plan as “4:20 Louis”. After having no success in finding the crop, they eventually shortened their phrase to “4:20″, which quickly spread through the early ‘70s stoner culture and has now evolved into a codeword that cannabis consumers use on the daily.

4/20 has become a day that pot smokers all over the world celebrate each April 20th. The day has managed to become something of a national holiday for cannabis consumers everywhere, even in the face of prohibition.”

Well, that was insightful. Now that we all know what 4/20 is really about, let’s reflect on the Up In Smoke kings, Cheech & Chong and their Nike Skateboarding Dunk High Pro.

The Cheech & Chong Dunk was released in 2011 and sold out immediately. This was Nike SB’s follow up to the highly successful and controversial Skunk Dunk.

However, the Cheech & Chong Dunk embodied better storytelling and detailing based off the concept. Although the Dunk wasn’t an official collaboration with Nike SB and Cheech & Chong – the inspiration is obvious.

The shoe features a red corduroy and bandanna back panel with a full white upper. The most unique feature is the tear-away white upper. Once the shoes are skated/trashed, a green material is exposed under the white upper.

This shoe perfectly pays homage to Cheech & Chong with the shoe being one big joint. Back in March 2011, I interviewed the designer of the Cheech & Chong and Skunk Dunk, Todd Bratrud. It’s safe to say he has a real appreciation for April 20th, and his latest 4/20 Dunkdropped today.

What’s your favorite 4/20 Dunk to date and were you able to cop Cheech & Chong SBs?

Remembering Cheech & Chong Nike SB Dunk

Photo: The Art of the Sneaker