Should Brands Re-Release Everything?


Should brands re-release everything?

It’s time for a good discussion.

The other day I published a post about a so-called Undefeated Air Jordan 4 sample. After the sample leaked, people immediately started talking about a possible re-release.

Of course the sample made a lot of people happy, but it also caused some frustration with some people who feel like some sneakers should never re-release.

If you read this post, you know that I mentioned I was curious how everyone who reads this blog feels about damn near everything re-releasing. Are you a fan or think it’s kinda wack?

The reason I ask because whether everyone wants to admit it or not, we all love some form of exclusivity. Sure, we all appreciate GRs, but we also like having things that everyone doesn’t have.

If you disagree, let me know in the comments. That’s why we are having this discussion.

Like the film industry as of late, some sneaker brands seem to be running out of ideas. Therefore we see a huge dependance on past success, to the point where some sneakers we never thought would re-release are actually re-releasing or being released to the public for the first time.

I get the logic and even the business decision to green light some of these ideas, but do you the consumer and to my collectors – agree with this way of thinking?

To be absolutely clear, I’m not speaking on bringing back vintage models. I’m referring to limited drops, collabs, PEs, and other promo pairs re-releasing/releasing.

What’s your take on this topic? Share your thoughts in the comments.

Should Brands Re-Release Everything?