Under Armour ‘Will Finds A Way’ Campaign Is Amazing
Under Armour launches a new spot for its spring and summer collection and the ad is amazing.
Anchored by the Dwayne “The Rock” Johnson, the campaigns centers around the theme of “Will Finds A Way” showcasing UA endorsees on how they overcame setbacks to achieve success in their respected fields. The campaign which is the brand’s largest to date, can be found via UA’s digital and social platforms.
In a recent interview Adrienne Lofton (Under Armour senior vice president of global brand management) says this about the campaign: “Under Armour is passionate about driving with a performance lens in all that we do, spreading our core belief that training, along with mental fortitude, and sheer conviction, are the ultimate keys to success,”
Does Under Armour hit the mark with its latest campaign?
Let us know your thoughts in the comments.
Under Armour Will Finds A Way Campaign Is Amazing