The OG Bobbito Garcia for Piola

Ray P

The man responsible for the growth of the sneaker culture just designed a new shoe.

This March will see French footwear brand, PIOLA, release the first model of a co-designed collection with NYC sneaker legend, Bobbito Garcia. As one of the brand’s most prestigious projects since launching, the Por Fin is birthed from a 12-month design and production process and comes as a major reference to US sneaker culture.

The Bobbito Garcia Piola Por Fin release date is March 25th at select retailers such as Extra Butter NYC.

“I named the first model for my Piola collection ‘Por Fin’ because in Spanish it mean ‘At Last.’ I’ve been drawing sneakers and logos since 1980 when I was in high school, and started customizing/accessorizing my shoes even before that,” notes Garcia. “In the last 10+ years, I’ve been blessed to do collabs with the top brands, but those have always been me putting my spin on an already iconic silhouette. Piola is very creative artistically/socially and has given me the opportunity to start from scratch, and working with them was beyond a thrill because I respect their ethos, from transparency to creating a fundamental innovation in economic development in Peru to helping independent farmers source natural rubber. They’re fresh and promising. I’m experienced and still hungry to be unique and creative. We’re a good union of minds! And something like this in my sneaker career has been a long time coming . “
-Bobbito Garcia